Law Firms
Mighty Moxie was born from an understanding that no two law firms are the same and yet they all face the same sort of challenges:
You are time poor; busy client work means marketing and business development goes to the back of the queue.
You know the law, but you are not quite sure how to translate this to your target client.
You operate in a tightly regulated world, and protecting your online reputation is important.
You are fighting to stand out in an echo chamber of copy and paste identikit messaging.
You are resource poor. The fee earner who is doing your marketing for you is stretched thin.
Why law firms choose
Mighty Moxie
You get a team that genuinely understands the legal sector – the audience you serve, the pressures you face, and the messages that resonate.
Everything we deliver is designed to earn its keep, with campaigns built to drive clear, measurable results. And because we know the nuances of each practice area, from employment to family and beyond, we position your services with the care and credibility your clients expect.
Who are we?
Mighty Moxie was founded in late 2019 and incorporated in early 2020 by Rachel Booth to support clients in the legal sector. The consultancy is built on a rare blend of genuine legal insight and proven marketing expertise.
After working as a fee earner in legal practice and across several practice areas, Rachel was asked to apply her marketing and legal knowledge to help Lawyer Checker go to market. It was this blend of expertise that showed Rachel that there was a need for a true expertise in legal marketing.
This hands-on legal experience shapes Mighty Moxie’s understanding of how law firms operate, how fee earners think, and what clients value.
Alongside her, Co-Director Christine Champion‘ s skill set means that together they bring more than a decade of experience across advertising, newspapers, digital media, and professional training. Christine’s background spans web design, multimedia, e-learning development, and senior marketing roles at both a computer manufacturer, Chester University and legal services business Practical Vision.
A team you will get to know
Together, your law firm gets a team that combines legal knowledge with strong digital, creative, and strategic capability. We are not a faceless team where you will not know who is doing what – we are a small expert led team each with our own key skills. We give our law firms the Moxie they need to push themselves forward, give ideas impact and help your firm to stand out.
Since 2016, the team behind Mighty Moxie have worked exclusively within marketing for the legal profession; delivering marketing strategies, brand development, and campaigns that support legal practices, legal technology providers, and compliance-driven organisations.
We continually invest in our own development, including Christine’s recent training in AI for marketing. This ensures our clients stay ahead in a fast-changing digital landscape and benefit from tools, techniques, and strategies that are ready for the future.
Above all, our passion lies in supporting legal businesses to stand out, engage their audience, and grow with purpose.
Mighty Moxie is here to guide you, challenge you, and help you achieve more with marketing that is tailored, strategic, and built on a true understanding of your world.